3.3 Propaganda through Media: Djawa Baroe and Nippon Eiga Sha

Along the Archival Grain ³ “Nippon” The Light of Asia, Protector of Asia, Leader of Asia: Unveil Agriculture Violences ^3.3 Propaganda through Media: Djawa Baroe and Nippon Eiga Sha

3.3

Propaganda through Media:
Djawa Baroe and Nippon Eiga Sha

Djawa Baroe was a propaganda magazine published by Djawa Shinbun Sha, a Japanese newspaper backed by the Japanese government, in cooperation with Asia Raja. The first edition was published on 1 January 1943 and lasted until August 1945, before Japan surrendered in World War II.

Nippon Eiga Sha (日本映画社) was a filmmaking company under Sendenbu (宣伝部 or Propaganda Department) with a mission to spread political propaganda to unify Asia. It was formed in April 1943 by the Japanese government in Jakarta.

The Japanese government utilized these mass media to indoctrinate, manipulate and control people, resources, and their domestic spaces. The propaganda claimed that the struggle to increase food productivity and other needs was a “joint struggle” for both Indonesia and Japan. In reality, it was another form of exploitation.

ARCHIVES OF DJAWA BAROE

I. Some of Djawa Baroe covers.
COVER 3_db_2604.1.15_1.jpg
COVER_Ed 5 2603.3.1.jpg

COVER TANAM LOBAK_ed 5_2604.3.1.jpg

II. Magazine cover showed a photograph of women picking grapes in the Probolinggo area as a propaganda to plant grapes. Source: Djawa Baroe, 8th Edition, year 2604 (1944).
COVER_Ed 8 2604.4.15.jpg

A photograph of women holding watermelon, as a part of agricultural propaganda. Source: Djawa Baroe, 13th Edition, year 2603 (1944).
COVER SEMANGKA_Ed 13 2603.7.1.jpg

III. Samples of Djawa Baroe full magazine, 19th Edition, year 2604 (1944).
https://drive.google.com/drive/u/0/folders/1VsXr9AwpvDAV7inaayAJ7rpjExB8Pk1a

IV. Propaganda on how to cook rice with a steamer. Source: Djawa Baroe, 3rd Edition, year 2605 (1945).
https://drive.google.com/file/d/1KQM69tG5YJVVz2-aRXmubN3oX2PWTF5s/view?usp=sharing (halaman 32-33)

V. An article about rice sacks spinning in Cirebon and Madiun Shu. Source: Djawa Baroe, 18th Edition, year 2603 (1943).
PADI DI MADIUN DAN BOGOR_db 1943 ed 18.pdf

VI. An article about mortar as an important agricultural tool. Source: Djawa Baroe, 7th Edition, year 2603 (1943)
LESUNG_Ed 7_2603.jpg LESUNG 2_Ed 7_2603.jpg

VII. DJAWA BAHAROE (9:57)
Source: Nippon Eiga Sha/ Wikimedia Commons
https://commons.wikimedia.org/wiki/File:Djawa_Baharoe_(2).webm (download to get video)

ARSIP NIPPON EIGASHA

Djawa Baharoe (9:57)
Video Source: Wikimedia commons / Nederlands Instituut voor Beeld en Geluid / Netherlands Institute for Sound and Vision.
https://commons.wikimedia.org/wiki/File:Djawa_Baharoe_(2).webm

INDONESIA RAYA PROPAGANDA (11: 16)
https://commons.wikimedia.org/wiki/File:Propaganda_Jepang_Indonesia_Raya_Nippon_Eigasha_2605.webm
Video Source: Wikimedia commons / Nippon Eiga Sha

MARS BEKERDJA (6: 38) / LET’S WORK! A MARCH
Indonesian citizens, from kids to adults, worked in several sectors, including food sectors. To evoke workers’ passion, Nippon Eiga Sha produced a march.

https://commons.wikimedia.org/wiki/File:Bekerdja.webm
Video Source: Wikimedia commons / Nippon Eiga Sha Djawa (producer)

Djagalah Tanah Jawa (10: 40) / TAKE CARE OF JAVA LAND

https://commons.wikimedia.org/wiki/File:Djagalah_Tanah_Djawa_(bewaak_Java).webm
Video Source: Wikimedia commons / Nippon Eiga Sha Djawa (producer)